The Sports Edit is the go-to for premium activewear, so our mission was to create imagery that looked as high-performance as the brands they stock. The brief was to blend technical athletic gear with a high-fashion aesthetic. We leaned into dynamic, high-energy compositions and sharp lighting to emphasise the stretch and fabric technology of the pieces. By capturing the clothes in motion, we helped the brand communicate a sense of power and style, giving them a polished, editorial look that resonates with their fitness-conscious community.