How do you build a
Product Photography Setup
that actually works?
Your Product Photos Need to Work for You!
There’s a moment in every brand’s journey where you realise: Your product deserves more.
More care. More clarity. More consistency. That’s where a pro-level product photography setup comes in. Whether you book the team with our space, or just the studio, we are on hand to get you your desired outcome.
At Ranch Studio, we’ve spent years shaping an environment that’s built for that exact moment: when brands stop “making do” and start doing it properly.
“Back when we started, we shot on kitchen tables with white card taped to windows. We made it work. But eventually, you want to stop just ‘getting by’ and start creating at a level that reflects your product. That’s exactly what Ranch was built for."
-Mike, Director at Ranch Studio
"Here’s what a serious product photography setup looks like, and why stepping into a studio like this isn’t just convenient. It’s transformative. It’s not about scale. It’s about setup.”
- Luke, Director at Ranch Studio
The Space: Built for Focus, Style, and Speed
The moment you step into Ranch, you feel it: Clean surfaces. Modular stations. Real materials.
A setup that can flex from e-commerce flat lays to full lifestyle scenes, without losing time or light.
This isn’t a white-box hire space. It’s designed.
- Large shooting tables with reclaimed surfaces
- Seamless transitions between styles and sets
- Open-plan layout that flows with the shoot
- Everything positioned to support creative energy, not distract from it
Key Elements of a Successful Product Photography Setup
Lighting:
Natural, Controlled, and Studio-Grade
Lighting is the heartbeat of every product shoot, and at Ranch, it’s dialled in.
We use:
- Pro softboxes and LED panels for clean, shadow-controlled lighting
- Modular modifiers like octaboxes, reflectors, and scrims for shaping every shot
- Natural light zones for lifestyle softness (with full control and blackout when needed)
Every setup is measured and consistent. We don’t guess. We
engineer the light to flatter the product, not fight it.
“Lighting is where people try to hack it the most,” Mike says. “But it’s the one thing you can’t fake. We’ve got it dialled for every scenario; from skincare to coffee packaging.”
Precision Starts With the Setup, and Ours Is Built for Results
Professional product photography isn’t just about good taste, it’s about precision.
Our setup is dialled in from the first frame. We shoot tethered, so every image appears live on screen - letting you check angles, lighting, and detail in real time. No guesswork. No surprises.
We’ve built our workflow around:
- A full infinity curve setup for seamless e-commerce shots
- Studio-grade lighting and modifiers that sculpt every product perfectly
- The best lenses, tripods, sliders, and mounts, ready for macro detail or full scene styling
A calm, professional atmosphere that lets creativity and efficiency go hand-in-hand
“It’s not just about having the gear, it’s about knowing exactly when and how to use it,” says Luke. “Clients come here for that experience, and we bring it to every shoot.”
Camera Setup: Tethered, Locked In, and Repeatable
This is where the amateur setups fall apart.
At Ranch, we shoot tethered to calibrated screens, use professional tripods and sliders, and maintain measured distance and framing between every product.
Why? Because consistency builds trust.
Your whole range should feel connected — whether you’re launching one item or one hundred.
Standard product settings:
- Aperture: f/8–f/11
- ISO: 100
- Shutter: 1/125
- Manual focus and white balance locked to match light source
“Everything is set, measured, saved,” Mike says. “So when a brand comes back in three months later, we can recreate the exact look, no stress.”
The Details
That Elevate the Whole Setup
The real difference isn’t just in the big gear, it’s in the precision.
At Ranch, we’ve got:
- Shot lists templated and prepped
- Crop guides and export presets ready for any platform
- Styled props and tools to match brand aesthetics
- Clean product prep kits (lint rollers, gloves, tools)
- Instant review stations so nothing slips through
“You won’t see us fumbling with USB cables or Googling ratios mid-shoot,” Luke. “We’ve built this to run smooth, so we can focus on the creative.”
And the Studio Is More Than Just Visuals
One of Ranch Studio’s secret weapons?
A world-class music and audio suite under the same roof.
That means if you’re planning full campaigns with video, voiceovers, sound design or motion - it’s all here. Synced. Streamlined.
You don’t need four agencies. You just need one place that gets it.
Why This Setup Matters
Most brands start small. Shoot by the window. Tape the card to the wall. And that’s fine, until it isn’t.
A real studio setup gives you:
- Full control over every detail
- Consistency across collections and campaigns
- Faster shoot days with fewer surprises
- Brand visuals that feel intentional, not improvised.
“There’s a point where DIY starts holding you back,” Mike says. “Your product evolves. Your visuals need to match.”
“We always say: make the product feel seen,” Luke adds. “Because when the images feel elevated, so does everything else.”
This Isn’t Just a Setup, It’s a System
When you walk into Ranch Studio, you’re not renting a room. You’re stepping into a product photography system built on experience, creativity, and an obsessive attention to the details that matter. You’ll leave with more than just photos. You’ll leave with clarity, direction, and visuals that actually reflect the level of product you’ve worked so hard to build.
