Culthread is a brand that proves vegan and recycled fashion can be truly luxurious. Our focus was on shifting the conversation from "eco-alternative" to "high-end must-have." We focused on the tactile quality of the recycled materials, using close-up shots and sophisticated styling to highlight the craftsmanship of their outerwear. By moving away from typical "green" aesthetics and embracing a moody, premium fashion palette, we provided the brand with the visual credibility needed to sit alongside traditional luxury labels in high-fashion editorials.